{"id":2777,"date":"2011-09-29T07:42:13","date_gmt":"2011-09-29T15:42:13","guid":{"rendered":"http:\/\/blog.everhear.com\/?p=2236"},"modified":"2011-09-29T07:42:13","modified_gmt":"2011-09-29T15:42:13","slug":"mcgurk-effect","status":"publish","type":"post","link":"https:\/\/everhear.com\/mcgurk-effect\/","title":{"rendered":"McGurk Effect"},"content":{"rendered":"<p>\t\t\t\tHave you ever heard of the McGurk Effect? In 1976, this perceptual phenomenon that demonstrates the interaction between hearing and vision in speech perception was described in a paper by Harry McGurk and John MacDonald. The phenomenon suggests that speech perception is multimodal; meaning that what you think you&#8217;re &#8220;hearing&#8221; is actually the involvement of multiple senses! The experiement also released incredibly interesting information about the way we &#8220;hear.&#8221; They demonstrated that if our eyes see one thing and our ears hear a different thing, when sight and sound grapple in our brains, the eyes win. Eyes tell ears what to hear. Not only that, even if your brain\u00a0<em>knows this is an illusion<\/em>, you still can&#8217;t hear the truth unless you close your eyes. The illusion is that powerful.<\/p>\n<p>Watch the McGurk Effect for yourself and see just how much input we receive for our hearing from our senses of sight and sound.<\/p>\n<p><object width=\"400\" height=\"360\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/G-lN8vWm3m0&#038;hl=en_US&#038;feature=player_embedded&#038;version=3\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowScriptAccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/G-lN8vWm3m0&#038;hl=en_US&#038;feature=player_embedded&#038;version=3\" type=\"application\/x-shockwave-flash\" allowfullscreen=\"true\" allowScriptAccess=\"always\" width=\"400\" height=\"360\"><\/embed><\/object>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever heard of the McGurk Effect? In 1976, this perceptual phenomenon that demonstrates the interaction between hearing and vision in speech perception was described in a paper by Harry McGurk and John MacDonald. The phenomenon suggests that speech perception is multimodal; meaning that what you think you&#8217;re &#8220;hearing&#8221; is actually the involvement of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"McGurk Effect","_seopress_titles_desc":"","_seopress_robots_index":"","schema":"","fname":"","lname":"","position":"","credentials":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[9],"tags":[12,683,684,685],"_links":{"self":[{"href":"https:\/\/everhear.com\/wp-json\/wp\/v2\/posts\/2777"}],"collection":[{"href":"https:\/\/everhear.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everhear.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everhear.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/everhear.com\/wp-json\/wp\/v2\/comments?post=2777"}],"version-history":[{"count":0,"href":"https:\/\/everhear.com\/wp-json\/wp\/v2\/posts\/2777\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everhear.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/everhear.com\/wp-json\/wp\/v2\/media?parent=2777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everhear.com\/wp-json\/wp\/v2\/categories?post=2777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everhear.com\/wp-json\/wp\/v2\/tags?post=2777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}